By now, everyone should understand that a good sms text message marketing campaign needs a solid social media component for your marketing efforts to work together to bring you the best response and conversion rates. This obviously includes the creation and promotion of your own custom-branded Facebook Fan Page.
You can not skimp around this and it won’t cost you much if you’re serious about being successful in today’s social media environment. Remember, people do make first impressions – make sure they are good ones.!!!
A fully-loaded sms text message marketing account which will allow you to brand your own mobile keywords and create mobile opt-in subscriber databases will cost you less than $25/month and the software you’ll need to create tabs within your Fanpage will be in the $50/month range. Plus, a email marketing and lead capture system is absolutely essential as well ($20/month from AWeber – first month $1). That’s about $100/month total to do monster marketing. If you don’t have it or don’t want to spend it, you may as well stop reading the rest of this post because you’re probably not taking your business seriously anyway.
Once you create your Facebook fan page and start promoting it with a variety of unique ideas, you’ll eventually start to get “fans”. As a result of your “fan count”, Facebook displays an interesting metric that no one really seems to understand fully which is the “People are talking about” statistic. To give you an really basic overview, the stat tells you how virally active your page is. If you have 30 people “liking” your page and only 1 person talking about it, you need to get moving on developing a better two-way conversation with your target audience.
Adding Sweepstakes, video, contests, or providing engaging content on your fanpage wall will generally get that number higher. Take a look at the “We Build Your Social Media” fanpage and note the number of “likes’ to that page. In addition to their approximately 8,100 likes, at the time of this writing, that Fanpage has “93 people talking about this”, meaning 93 people are sharing links, posting comments, and interacting with that page in some form of social media. Likewise, the “I Love Beer Show”, currently has 94 people “liking” the show, and “51 people talking about this” – that’s more than half the likes, meaning there’s some serious buzz going on at that page where better than 50% of people are sharing its content in some manner.
How’d they do it? Could it be the mobile content where subscribers are sent text reminders of showtimes when they text “BEER” to 69302 so they never miss a show? Or perhaps their use of lead capture and forms? Or maybe its providing the opportunity to be automatically entered into Sweepstakes and giveaways? Or the fact that people can order a “Beer of the Month” subscription which monetizes the fanpage? Or maybe people just like to watch the show either on Facebook or at the customized website the Beer Show created just for that purpose?
You get the point. The “People are talking about” metric provides you with some valuable data and insights on how well your campaigns are engaging your prospects. Here’s a great article on Demystifying Facebook’s “People Are Talking About This” Metric that makes for interesting reading as well.
Get moving with this. Mobile marketing and social media are here to stay. Can we say the same for your business marketing strategies? And if you can’t do it yourself, hire us and our parent company W Technologies to do it all for you. But DO IT!!!
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