Now your targeted prospects can become a fan of your branded Fan Page via a simple text message. In other words, you can ask people to text the word “FAN” followed by the name of your facebook fan page (as in www.facebook.com/YOURFANPAGENAME) to Facebook’s 32665 shortcode (FBOOK) and they’ll instantly “like” your page! This is an unbelievably powerful means of promoting your Facebook fan pages with SMS text message marketing campaigning, yet I haven’t seen anyone marketing their pages in this manner yet.
There are two things that need to happen to enable Facebook fan page “liking” by text message: 1) The person doing the texting needs to setup their mobile phone settings to receive texts from Facebook (which is a simple setting on their “Settings” facebook page) and 2) Your fanpage needs to have a unique URL (which is obtainable after your page receives its first 25 likes)
The applications here are limitless and if employed in the correct manner can drive a Facebook fanpage from nothing to literally thousands of people liking your brand. Imagine asking an entire crowd of thousands to “like” your fanpage just by sending a simple text? How much money does that cost you? Answer: NOTHING! And now for secret #2: Twitter allows you to do the same thing by texting “follow <username>” to 40404.
Are you using sms text message marketing in this manner in your mobile marketing efforts? Probably not, but that’s okay. You learned 2 secrets today. Now all you have to do is implement some creative ideas to bring your brand to the forefront utilizing these techniques.
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